Kohl’s launches new exclusive brand

Menomonee Falls, Wis. Kohl’s Corp. has teamed up with Lauren Conard, star of the popular MTV reality show “The Hills,” in the exclusive launch of LC Lauren Conrad, a contemporary lifestyle brand that will be introduced in the women’s department in approximately 300 Kohl’s stores and on Kohls.com this October. The line is ultimately planned to expand to all stores nationwide.

Licensed under a long-term agreement by Blue Eyed Girl, Kohl’s will be the exclusive U.S. retailer of all LC Lauren Conrad merchandise. Initially, the brand will consist of apparel and may expand into additional categories such as footwear, jewelry, handbags, intimates and sleepwear. Retail prices will range from $20 to $60.