Op launches second 'Summer of Music' campaign with young celebrities

BENTONVILLE, Ark. Apparel brand Op is showing off its laid-back style with a new advertising campaign.

The Op "Summer of Music" print, outdoor and online marketing campaigns features today's hottest television, film and music celebrities, including: 90210 star AnnaLynne McCord, One Tree Hill's Sophia Bush, musician Solange Knowles, musician Joel Madden, reality star Brody Jenner, Hannah Montana star Cody Linley and actor-musician Bow Wow.

The Op cast rock out to a Good Charlotte concert on the beach in typical laid back Op style. The campaign showcases the new spring and summer Op collections, which are exclusively available at Wal-Mart and www.walmart.com/op.

The "Summer of Music" campaign was shot on Westward Beach in Malibu, CA by photographer Larry Bartholomew who is known for his candid shooting style. The cast will appear this month in fashion, lifestyle and entertainment magazines and online at www.op.com. In addition, AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow will host a launch party in Los Angeles this summer and make personal appearances on behalf of Op.

In 2008, Op re-launched with a highly successful national advertising campaign featuring Rumer Willis Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama.