Displays & Signs

Saks Fifth Avenue is expanding its off-price business to major urban centers with a new OFF 5th store opening in downtown San Francisco.

The new 40,500 square foot store features an assortment of more than 800 brands from top designers to emerging labels, with fashion and accessories for women and men arriving weekly.

O'Fallon, Ill. -- Gander Mountain will open a store in O'Fallon, Illinois, on May 28.

The new 61,000-sq.-ft. Gander Mountain store features an exterior and interior layout that reflect its new store design, featuring innovative interior elements, displays and fixtures.

"We are excited to open our second Gander Mountain location in the St. Louis Metro and provide the countless outdoors enthusiasts with the gear they need," said Gander Mountain president and COO Mike Owens.  

Build-A-Bear Workshop is aiming to leverage the popularity of "Minions" with a new, interactive and customizable plush toy collection.

Macy’s is out to prove that bigger is better again this July 4 by sponsoring a fireworks display so massive that barges positioned at two locations on the East River in Manhattan are required to launch 40,000 shells.

The 39th annual pyrotechnic extravaganza is scheduled to last 25 minutes and be seen live by an estimated three million people from viewable locations along the shorelines of Manhattan, Queens and Brooklyn.

One of Macy’s most glittering promotional events will be back this Fourth of July, and it will be bigger and bolder than ever.

Macy’s and New York City Mayor Bill de Blasio announced this week that Macy’s will once again sponsor the nation’s largest Independence Day pyrotechnic display. This year Macy's is expanding the event to two locations. The show will begin at approximately 9:20 p.m. and dazzle the shorelines of Manhattan, Queens and Brooklyn.

Smart & Final is launching a new marketing blitz that puts its use of punctuation front and center.

The rollout will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the value-oriented food and staples retailer has become through its growth initiatives and will highlight the company's heritage.

Shanghai -- Disney Store has opened its first store — and largest store to date — in Shanghai, China. With 9,257 sq. ft. of shopping space, the flagship also features an outdoor plaza.

The store has numerous design features unique to Shanghai, which include:

• A Disney Magic Kingdom Castle, measuring 19 ft. high at the heart of the store, featuring an hourly musical and projection show;

Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.