Displays & Signs

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”

What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open a store in El Paso, Texas, on Thursday, Oct. 16th.    Located in The Promenade of The Fountains at Farah, the more than 22,000 square foot store will feature a curated selection of products made in Texas, part of West Elm’s Local initiative.   

Big Lots is preparing for the grand opening celebration of its newest store at 9 a.m. Friday, October 17, and baseball great Mariano Rivera will be in attendance.

Rivera, who spent 17 seasons with the New York Yankees as a relief pitcher, will kick off the store opening with an autograph session from 10 a.m-noon.

"What better way to celebrate our new store in North Bergen than by welcoming New York Yankee great Mariano Rivera to join us on this special day," said CEO and president David Campisi.

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.

Howell, N.J. -- Norman’s Hallmark, a family-owned and operated card and specialty gift retailer, has signed a lease to occupy 5,200 sq. ft. at Aldrich Plaza, Howell, New Jersey, announced Levin Management, exclusive leasing and managing agent for the 150,000-square-foot shopping center.
 
Gloria Mercado, Levin’s leasing representative, negotiated the long-term lease.
 

Hasbro has signed a global licensing agreement with Pez International to develop a My Little Pony-branded line of Pez dispensers, Pez dextrose fizzy candy and fizzy rolls.

Hasbro will begin rolling out the new line beginning in early 2015 in Germany, France and Austria followed by additional markets worldwide. The new dispensers and candy will be on display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia, London, October 7-9.

Bentonville, Ark. – Walmart is expanding its role in health care. The retail giant is teaming up with DirectHealth.com, an online health insurance comparison site and agency, to set up counters in its stores where shoppers can speak with licensed agents about available health insurance options. Walmart’s expanding role in health care comes as drug store chains, including Walgreens and CVS, continue to beef up their own healthcare services.

Dallas - AT&T's new store design focused on the customer's mobile lifestyle is now open in Worcester, Massachusetts. The new store concept is the result of more than two years of research centered on the design goal of creating a more interactive and inviting store environment.

Customers in Worcester will be among the first to experience the new store concept.

Irving, Texas – The Michaels Companies Inc. is launching its annual “Trick Your Pumpkin” Instagram contest Saturday, Oct. 4. Every Friday Oct. 10 - 31, Michaels will award a $250 Michaels gift card and gift basket to a randomly selected customer who creates a pumpkin craft.