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SKECHERS finds new beat with Ringo
The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear. The new multimedia campaign featuring Ringo will begin in Spring 2015. World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials. -
Body scanners aren’t just for the TSA anymore
A company called Artec Group has developed 3D software and hardware that creates a potential revenue opportunity for retailers by allowing users to create miniature replicas of themselves.
The company has introduced the Shapify Booth which is capable of creating a full scan of a person or object in 12 seconds and then producing a detailed 3D model called a “Shapie.”