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New partner pops in at Nordstrom
Seattle – Shoppers at select Nordstrom Inc. stores are seeing a new pop-up shop. Specialty eyewear retailer Warby Parker is operating pop-up shops at six Nordstrom locations around the country until Sept. 6, and also offering an e-commerce page on the Nordstrom site.
As part of the Pop-In@Nordstrom series of themed pop-up shops, Warby-Parker will offer Nordstrom customers a curated selection of frames, as well as four exclusive pairs of sunglasses and an assortment of literary-themed specialty items such as colored pencils and watercolor markers.
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New content engine helps retailers market on Instagram
New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.
Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.
