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‘Tahget’ localizes Boston assortment
Minneapolis – Target Corp. is presenting itself as “Tahget” to Boston-area shoppers. The Boston Globe reports that Target is offering an assortment of “Local Pride” T-shirts with stereotypically Boston phrases and slang, such as “Wicked Smaht,” in its store located in Somerville, Massachusetts, a small city bordering Boston.
The localized assortment will also be featured in Target’s new CityTarget location scheduled to open in the Fenway neighborhood of Boston on Wednesday, July 22.
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Dick's proves athleisure trend is not dead
Dick's Sporting Goods is leaving no target market unaccounted for in its quest for growth and expansion.
The retailer is launching a new "fitness and lifestyle" boutique concept aimed at women called Chelsea Collective. The first two Chelsea Collective locations will open in August in Tysons Corner, Va., at Tysons Corner Center and Pittsburgh at Ross Park Mall.

