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Own the Moment Hockey Experience, Burlington, Massachusetts

8/28/2015
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Bauer Hockey's first-ever physical store is designed to provide the ultimate showcase for the 88-year-old brand and the sport itself, combining expert help, customer service extras and extensive selection.



The 20,000-sq.-ft. store features an indoor ice rink where customers can try out equipment before they buy it. Some 25 digital screens show visual highlights of the game and add to the excitement of the space. An on-site laboratory offers expert skate sharpening services.



Own the Moment was designed by Toronto-based Perennial Inc.


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