Stuart Weitzman 'makes that move' with Gisele

Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.

Directed by renowned fashion photographer Mario Testino, the black-and-white commercial tells the story of the brand’s connection to dance and music.

The commercial features Gisele in the stretch plonge leather KOKO bootie doing the electric slide with an all-male troupe of dancers.

Dancing in Stuart Weitzman shoes has become a unique and differentiated brand story over the last few years as the brand has built a stellar reputation for creating custom tour shoes for some of the music industry’s biggest stars, including Beyoncé and Taylor Swift. The commercial is a tribute to both that unique craftsmanship and to the music industry resonance, thus making it fitting to launch during an award show that celebrates the fusion of music and performance.

The commercial is a 30-second cut of the brand’s social music video “Make That Move” which will launch on www.stuartweitzman.com, with its social channels fueling the conversation by encouraging followers to share the video along with the trademarked hashtag #inourshoes.

The song and video are available here.