Digital Marketing

CBL and MallMerlin to roll out mobile app
Chattanooga, Tenn. -- CBL & Associates Properties and MallMerlin, LLC, said Thursday they have launched a MallMerlin smartphone mobile application, available for download at the iTunes store for use exclusively at CBL malls across the nation.
American Express survey finds some small business owners believe U.S. still in recession
New York City -- Research results released Tuesday by American Express found that more than a third (38%) of small business owners believe that the U.S. is still in the throes of a recession.

According to the American Express OPEN Small Business Monitor, a semi-annual survey in its 10th year, concerns about the economy are weighing heavily on entrepreneurs. Twenty-seven percent say they do not plan to grow in the next six months (up from 21% in the spring) and just 77% describe themselves as glass-half-full optimists (down from 85% a year ago).

GGP hosts Halloween photo contest via Facebook

General Growth Properties is leveraging social media to promote Halloween. The mall owner has launched an online Halloween photo contest that prompts participants – from Oct. 17 through Nov. 2 -- to visit their local GGP mall’s Facebook page and upload a Halloween photo for the opportunity to win a family vacation for four to Universal Orlando Resort.
The Do’s and Don’ts of Pop-Up/Temporary Retail

By Ken Nisch, chairman, JGA
Centro Properties undergoes name change

New York City -- Centro Properties Group US announced it has officially changed its name to Brixmor Property Group, Inc., effective immediately.

The name change follows the acquisition of the company in June by an affiliate of Blackstone Real Estate Partners VI L.P.

Brixmor is the second largest owner of community and neighborhood shopping centers in the United States with 585 properties aggregating approximately 92 million sq. ft.
Gift cards going mobile

Boston -- Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies.

The survey, sponsored by CashStar and conducted in September at the annual Shop.org Retail Summit in Boston, found a growing concern among retailers about the lack of personalization of gift cards.
PriceGrabber: Almost half of Americans plan to spend less this holiday season

LOS ANGELES — The state of the economy continues to impact consumers' holiday shopping decisions as many plan to spend less or the same this year.
Safeway contest deems Portland, Ore. 'America's most natural city'

PLEASANTON, Calif. — Safeway announced that Portland, Ore. has been named "America's Most Natural City." The city earned the title by garnering the most votes on Facebook. As a result, Portland will receive a donation of $20,000 and 25 picnic tables constructed from the Guinness World Record holder for the World's Longest Picnic Table.
Neiman Marcus debuts first Foursquare challenge

Dallas -- Neiman Marcus said Thursday it has launched its first-ever foursquare challenge to take place on Oct. 1 in conjunction with the department store retailer’s Shoe & Handbag Event.
CVS/pharmacy continues fight against 'money trashing'

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

CBL and MallMerlin to roll out mobile app

American Express survey finds some small business owners believe U.S. still in recession

GGP hosts Halloween photo contest via Facebook

The Do’s and Don’ts of Pop-Up/Temporary Retail

Centro Properties undergoes name change

Gift cards going mobile

PriceGrabber: Almost half of Americans plan to spend less this holiday season

Safeway contest deems Portland, Ore. 'America's most natural city'

Neiman Marcus debuts first Foursquare challenge

CVS/pharmacy continues fight against 'money trashing'