Digital Marketing

By Mark Friedman, [email protected]

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

NEW YORK — An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

The relaunch of Target.com did not go as smoothly as the retailer and its customers would have like judging from the persistent backlash a month and a half after the site went live. Ad Age piled on last week with a piece about how friction between marketing and technology teams contributed to a wide range of functionality and customer service issues.

New York City -- An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

St. Petersburg, Fla. -- HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.

CINCINNATI — Kroger announced that its annual Honoring Our Heroes fundraising campaign to support the United Service Organizations garnered $1.5 million.

The funds were raised in partnership with customers and associates through a variety of in-store activities at Kroger stores nationwide, as well as online at HonoringOurHeroes.com. Procter & Gamble and Anheuser Busch also participated in the program and contributed $250,000 each in conjunction with special sales programs in Kroger stores.

ST. PETERSBURG, Fla. — HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

Through Oct. 10 as part of the company's Innovation Weekend event, HSN will debut QR codes on its HD channel, which currently reaches approximately 43 million households. Customers will be able to scan the QR code of hundreds of products, the company said, giving them access the product information page on their mobile device, learn more about the product and purchase with ease.