Safeway launches site for Eating Right line

PLEASANTON, Calif. To support its line of good-for-you foods, Safeway has launched a dedicated Web site for its Eating Right brand.

At http://eatingright.safeway.com, visitors can find information on Eating Right products. According to the site, the line provides more than 150n healthy options across more than 20 categories, including frozen entrees, hot and cold cereals, soups and canned goods.

The Web site also provided information on the Eating Right line’s Spot Your Needs Gallery, which is a color-coded system that helps shoppers find products best suited to their dietary needs.