Digital Marketing

NEW YORK — Walmart took the next step in its goal to help build women's economic empowerment by announcing the launch of a dedicated page on Walmart.com that will feature an assortment of products created by women in nearly two dozen countries, including women who work in cooperatives and own small businesses. The site, which the company expects to be available in spring 2012, will feature such products as jewelry from Guatemala, Thailand and Ethiopia; coffee from Central and South America; and dresses from Kenya.

New York City -- Aeropostale has launched international shipping, and consumers in more than 90 countries worldwide can now purchase directly from Aeropostale.com, The site’s international expansion is being powered by FiftyOne Global Ecommerce.

Chicago -- A survey released Monday by Mintel Inspire found that bargain-hunting has become a desirable pastime among shoppers.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year, while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

San Diego -- IBM on Tuesday at its Smarter Commerce Global Summit announced three new cloud and on-premise offerings designed to help organizations respond automatically to shifting consumer business trends.

Washington, D.C. -- The National Retail Federation has launched a year-long advocacy campaign to advance a “Jobs, Innovation and Consumer Value Agenda” on behalf of the U.S. retail industry.

WASHINGTON — The National Retail Federation has announced a major year-long campaign to help support the retail industry and the jobs it helps create. A centerpiece of the campaign – which will include lobbying, grassroots, advertising, social media, earned media and more – is www.RetailMeansJobs.com, an interactive web site and action center designed to encourage engagement on behalf of the retail community’s agenda.

NEW YORK — One-in-six Americans (15%) uses an e-reader device, a new study from Harris Interactive found. This is up from less than 1-in-10 (8%) last year. 

Widespread reports surrounding the launch of the Missoni for Target brand last week had surging demand causing the company’s website to crash and stores disappointing customers because they prematurely ran out of merchandise. The unexpected run on Missoni even prompted the company to take the unusual step of issuing a public statement.