Digital Marketing

WASHINGTON, D.C. — The Grocery Manufacturers Association and the Food Marketing Institute have launched a new consumer education campaign around the front-of-pack nutrition labeling system launched in January by the food and beverage industry.

The Facts Up Front consumer education campaign will launch in early 2012, as consumers will see the new icons on a majority of products in the marketplace, the associations announced. The campaign will also be supported by a new website, www.factsupfront.org.

The fashion blogosphere have been overrun with complaints about how Target botched the launch of its latest and exclusive limited-time collection, Missoni for Target. And shoppers across the nation have taken to Facebook, Twitter and other sites to share their frustrations. The folks who seem to be the most put-out are those that ordered goods online. After experiencing long delays and going through any number of hurdles before they were even able to place an order, many are now being told that their orders will be delayed or, even worse, cancelled.

By Josh Green, CEO, Panjiva

New York City -- Facebook will announce that it is adding a “Want” button to its wall during its developers conference later this week, according to techcrunch.com.

The launch of the new social commerce button will be accompanied by the addition of several other buttons, including “Read,” “Listened” or “Watched”  various pieces of content.
 

Canton, Mass. -- Casual Male Retail Group has opened its eighth DestinationXL (DXL) location to date, in Westport, Conn. DXL is Casual Male’s new superstore format, housing Casual Male’s four existing apparel businesses: Casual Male XL, Rochester Big & Tall, Shoes XL and B&T Direct.

The company plans to open up to 12 DXL stores during the balance of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four to five year period.

NEW YORK — Walmart took the next step in its goal to help build women's economic empowerment by announcing the launch of a dedicated page on Walmart.com that will feature an assortment of products created by women in nearly two dozen countries, including women who work in cooperatives and own small businesses. The site, which the company expects to be available in spring 2012, will feature such products as jewelry from Guatemala, Thailand and Ethiopia; coffee from Central and South America; and dresses from Kenya.

New York City -- Aeropostale has launched international shipping, and consumers in more than 90 countries worldwide can now purchase directly from Aeropostale.com, The site’s international expansion is being powered by FiftyOne Global Ecommerce.

Chicago -- A survey released Monday by Mintel Inspire found that bargain-hunting has become a desirable pastime among shoppers.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year, while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.