Digital Marketing

MOORESVILLE, N.C. — Following the recent launch of its "Never Stop Improving" marketing campaign, Lowe's announce that it has introduced MyLowe’s, an integrated online experience that will help customers manage their biggest asset - their homes. Both the new campaign and website are part of Lowe's strategy to position itself as a destination for home improvement projects and to better appeal to the average consumer.

PLANO, Texas — JCPenney and Iraq and Afghanistan Veterans of America, the nation's first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, announced that they are joining forces to provide America's newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. 

New York City -- While 43% of smartphone owners have installed and used a retailer's app, only 14% of those who installed them say the app led to a purchase decision, according to the most recent Retrevo Pulse Study, an ongoing study of tech industry trends conducted for the consumer electronics shopping and review site.

SONOMA, Calif. — Banana Republic and Clos Du Bois Winery announced that they have teamed up for a line of limited-edition wine bottles adorned with festive labels designed by Banana Republic creative director Simon Kneen. The wine bottles, available in Nort Coast Chardonnay and North Coast Cabernet Sauvignon varietals, are priced under $20 and will feature Kneen's hand-sketched labels.

NEW YORK — eBay announced that it has joined with designer Jonathan Adler to open The eBay Inspiration Shop, a 24/7 shoppable storefront in New York City showcasing a collection of new, must-have merchandise for the fall season. What makes the store unique, according to eBay is that customers can shop for the featured items using their smartphone.

HOFFMAN ESTATES, Ill. — Sears announced that it has expanded its online toy shop to provide parents with a trusted and fun resource for toy advice. 

WASHINGTON — It looks like this year's holiday shoppers have a renewed focus on value and will comparison shop by utilizing smartphones, tablets and mobile applications to make purchasing decisions, according to the latest National Retail Federation Survey.