Digital Marketing

New York City -- Macy’s has launched a new online destination, called mBLOG, for fashion, beauty, home and lifestyle news and trends at macys.com/mblog.

Each day of the week is dedicated to a specific topic, and embedded e-commerce enables readers to purchase featured merchandise directly from macys.com.

NEW YORK — Despite concerns about the economy and rising household expenses, nearly 3-out-of-5 consumers (59%) will put aside economic worries and spend the same or more this holiday season, according to Deloitte’s 26th annual survey of holiday spending intentions and trends. While this is a slight decline from 2010, it represents an eight percentage point increase from 2009.

Hoffman Estates, Ill. -- Sears Holdings announced it is now offering digital local ads available on its sites searslocalad.com and kmartlocalad.com. The new ads provide customers with prices and offers from their very own local Sears or Kmart stores, real-time stock checks and access to ads 24 hours a day.

WAYNE, N.J. — Toys“R”Us announced it will once again offer 10% back on purchases made by new and current members of its loyalty program, Rewards“R”Us, this holiday season. Beginning Sunday, Oct. 30 through Christmas Eve, Rewards“R”Us members can earn 10% back in “R”Us Dollars for every dollar spent on qualifying purchases. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases, the company said.

Minneapolis -- Target Corp. confirmed Tuesday that its website crashed for the second time in six weeks, going down at approximately 12:50 p.m. EDT and then coming back up two hours later, at 2:50 p.m. EDT.

Target.com also crashed on Sept. 13, after the retailer’s online introduction of its new line of Missoni apparel and items.

Target has not yet said what caused Tuesday’s crash.
 

MOORESVILLE, N.C. — Following the recent launch of its "Never Stop Improving" marketing campaign, Lowe's announce that it has introduced MyLowe’s, an integrated online experience that will help customers manage their biggest asset - their homes. Both the new campaign and website are part of Lowe's strategy to position itself as a destination for home improvement projects and to better appeal to the average consumer.

PLANO, Texas — JCPenney and Iraq and Afghanistan Veterans of America, the nation's first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, announced that they are joining forces to provide America's newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes.