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Digital Marketing

  • Banana Republic dresses up wine for the holidays

    SONOMA, Calif. — Banana Republic and Clos Du Bois Winery announced that they have teamed up for a line of limited-edition wine bottles adorned with festive labels designed by Banana Republic creative director Simon Kneen. The wine bottles, available in Nort Coast Chardonnay and North Coast Cabernet Sauvignon varietals, are priced under $20 and will feature Kneen's hand-sketched labels.

  • More consumers to use mobile devices to comparison shop this holiday season

    WASHINGTON — It looks like this year's holiday shoppers have a renewed focus on value and will comparison shop by utilizing smartphones, tablets and mobile applications to make purchasing decisions, according to the latest National Retail Federation Survey.

  • Sears plays up online toy shopping with new website

    HOFFMAN ESTATES, Ill. — Sears announced that it has expanded its online toy shop to provide parents with a trusted and fun resource for toy advice. 

  • Shopkick teams up with Giant Eagle

    PALO ALTO, Calif. — A location-based mobile shopping application has teamed up with a supermarket chain to reward users for buying specific products or brands.

    Shopkick said users that shop at Giant Eagle now can utilize the app's Kickbuys technology at any of the chain's 228 stores. Shopkick users can collect thousands of "kicks" by buying featured products from many of the world's leading brands, Shopkick said.

  • CVS/pharmacy offers free gift cards promotion for ExtraCare Rewards members

    WOONSOCKET, R.I. — In an effort to reward loyal shoppers, CVS/pharmacy has created a new promotion that allows members of its ExtraCare Rewards program to earn multiple free gift cards by shopping for essentials at more than 7,200 locations nationwide.

  • Old Navy launches Spanish-language web series

    SAN FRANCISCO — Old Navy has partnered with Telemundo to launch telenovela-style miniseries for the web. The Spanish-language web novela, "Estilos Robados" (Stolen Styles), is a six part miniseries that launched last Friday, Oct. 14 and will air on Fridays through Nov. 18 on the "Estilos Robados" tab within Old Navy's Facebook page and on Old Navy's Spanish YouTube channel, as well as on Telemundo Movil.

  • New leadership possibilities emerge for Target in 2012

    The departure of two top Target executives in the span of 10 days probably wasn’t on the top of the company’s holiday wish list, but that’s the way the ball bounces in the retail big leagues. Last week, Target announced that Steve Eastman, president Target.com, had left the company to pursue other opportunities.

  • Whole Foods helps customers combat cold, flu season

    AUSTIN — Whole Foods is focusing on immune support by offering educational podcasts, in-store lectures, a brochure and a "seasonal wellness shopping list" to customers this fall.

    Whole Foods said that the promotion, which is being held during the months of October and November, is part of the Be Good to Your Whole Body campaign.

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