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Digital Marketing

  • New leadership possibilities emerge for Target in 2012

    The departure of two top Target executives in the span of 10 days probably wasn’t on the top of the company’s holiday wish list, but that’s the way the ball bounces in the retail big leagues. Last week, Target announced that Steve Eastman, president Target.com, had left the company to pursue other opportunities.

  • Whole Foods helps customers combat cold, flu season

    AUSTIN — Whole Foods is focusing on immune support by offering educational podcasts, in-store lectures, a brochure and a "seasonal wellness shopping list" to customers this fall.

    Whole Foods said that the promotion, which is being held during the months of October and November, is part of the Be Good to Your Whole Body campaign.

  • CVS/pharmacy offers free gift cards promotion for ExtraCare Rewards members

    WOONSOCKET, R.I. — In an effort to reward loyal shoppers, CVS/pharmacy has created a new promotion that allows members of its ExtraCare Rewards program to earn multiple free gift cards by shopping for essentials at more than 7,200 locations nationwide.

  • Stein Mart extends credit card program with GE Capital

    Stamford, Conn. -- Stein Mart and GE Capital’s Retail Finance business announced Friday the multi-year renewal of the Stein Mart co-branded credit card program.

    Plans with the new agreement include launching a private label Stein Mart credit card in early 2012 that will be integrated into the customer loyalty program to drive sales and customer engagement.

  • Kodak enhances retail kiosks

    ROCHESTER, N.Y. — Eastman Kodak Company announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products. The enhanced Facebook application is the flagship feature of the new Kodak Picture Kiosk software version 5.0 currently being rolled out to retailers worldwide, the company said.

  • Gap details growth strategy; will test Piperlime store

    New York City -- Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.

  • Dick's Sporting Goods raises breast cancer awareness with new campaign

    PITTSBURGH — Dick's Sporting Goods announced that it is honoring Breast Cancer Awareness Month with its "October -- The Power of Pink" campaign supporting the National Breast Cancer Foundation. Throughout October, Dick's Sporting Goods will feature a variety of pink ribbon items in its stores and online at www.DicksSportingGoods.com/pink from top brands including Nike, Reebok, Under Armour, Lady Hagen and MaxFli and is encouraging consumers to join in showing their support for the cause.

  • eBay, Facebook make shopping social

    SAN FRANCISCO — Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

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