Digital Marketing

Wayne, N.J. -- Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts.

FRAMINGHAM, Mass. and BOSTON — Staples announced that it is working with Gazelle, a consumer electronics recommerce service, to launch an electronics trade-in program. 

Through the program, Staples will accept the trade-in of used electronics from more than 20 product categories regardless of where they were purchased, according to the company. Eligible items that do not have trade-in value can still be sent to Gazelle for free recycling or brought to the nearest Staples store for recycling. 

Retailers have pulled out the stops this holiday season, especially when it comes to experimenting with cutting-edge digital technologies. But innovation shouldn’t be reserved for the holidays — it is something that should be infused into the shopping experience all year long.

New York City – E-commerce sales in the U.S. for the November and December holiday shopping season will rise 16.8% to $46.7 billion in 2011, up from $39.9 billion last year and representing a pace five times faster than total retail industry growth, according to eMarketer.

That means online sales growth will reach double digits for the third consecutive year, even though the economy remains shaky and consumers are keeping tight budgets.

DEERFIELD, Ill. — Walgreens on Thursday added scannable coupons to its mobile applications, with exclusive discounts to its smartphone customers, beginning on Black Friday.

Coupons will range in value from 50 cents to $5 and will be good toward a variety of products, including beauty items, gifts, consumables and everyday essentials, such as diapers. Scannable coupons provide optimal convenience with no clipping or printing required. Cashiers simply scan a coupon straight from a user’s smartphone.

Washington, D.C. -- A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

SAN FRANCISCO — Ahmad Ouri has been named president of Premier Retail Networks, a global leader in digital place-based media services. Based in San Francisco, Ouri will oversee all PRN activities and lead the development and strategic growth of the company, which is wholly owned by Technicolor.

Chicago -- According to a BDO USA survey of 100 CMOs at leading U.S. retailers, just 27% expect to see an increase in Black Friday sales, down from 38% in 2010.

Similarly, only 24% project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6% increase in Black Friday sales (down from 3.8% in 2010) and a 2.5% increase in Cyber Monday sales.