Digital Marketing

SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.

New York City -- Tiffany & Co. on Monday launched its first annual web-based Corporate Responsibility Report.

The website (tiffany.com/sustainability) details the jeweler’s 2010 sustainability performance, and provides insight into its standards and operations regarding the sourcing of precious materials, as well as includes information on eco-friendly packaging and catalogs.
 

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

By Jacqueline Zenn, [email protected]

Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that its Sears Outlet stores will honor competitor's Black Friday ads through Nov. 30. Customers may bring in a Black Friday ad they find online, and if Sears Outlet has the same item model, brand and color in the store, they will match the price at the time of purchase, even if it is before Black Friday. Full price match details are available at www.searsoutlet.com/holidaypricematch.

By Dan Pahomi and Peter Leith, [email protected]

Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season. And, in an economy still fraught with uncertainty, some customers are hardwired only to purchase products on sale. Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy.

BENTONVILLE, Ark. — Walmart announced that it is starting its Black Friday promotions at 10 p.m. on Thanksgiving Day (Nov. 24), raising the question: "Should we just call it Black Thursday already?"

For the first time, Walmart will open its stores at 10 p.m. to offer customers special savings on top toys, home and apparel. Deals include Barbie dolls for $5 each, a $20 inflatable snowman, a 20-piece Paula Deen cookware set for $86.44 and kids character sleepwear sets for $4.47.