Digital Marketing

Chicago -- Jones Lang LaSalle announced Wednesday that it has launched an iPad app prototype for its retail leasing team to support the 98 million-sq.-ft. nationwide retail portfolio it manages. 

LOS ANGELES — Retailers would be wise to focus more of their efforts on Cyber Monday this year, at least according to new research from IBISWorld, which found that Cyber Monday sales are expected to increase 12.4%. The firm expects Black Friday sales will only see marginal growth as consumers continue to move away from brick-and-mortar shopping. 

New York City -- U.S. households are expected to spend an average of $497 on gifts this holiday season, The Conference Board reported. Only 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 49% plan on spending less than last year.

The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen. It was conducted in October. 

Palo Alto, Calif. -- Shopkick, the location-based shopping app, announced that Old Navy has joined its partner alliance, with Shopkick walk-in rewards to be live in all of Old Navy's nearly 1,000 U.S. locations. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov. 10 – Nov. 13), available exclusively through the Shopkick app.

New York City -- The Conference Board reported Wednesday that U.S. households are expected to spend an average of $497 on gifts this holiday season. Just 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 40% plan on spending less than last year.

PALO ALTO, Calif. — Old Navy has become the latest retailer to partner with Shopkick, a shopping mobile app that rewards shoppers for walking into stores. Customers who have the shopkick app on their smartphones will be able to receive walk-in rewards at any of Old Navy's nearly 1,000 U.S. locations, Shopkick reported. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov.

The nearly 1,000 stores Gap Inc. operates under various nameplates that will be open on Thanksgiving are the latest indication of the extreme measures required of retailers to grow holiday sales during challenging and intensively competitive times.

Atlanta -- Mobile commerce enabler Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Inc., and Brookstone announced Brookstone as its latest retail partner for its Swagg mobile application, which provides shoppers with mobile access to purchase digital gift cards. Mobile shoppers also can receive special offers and manage customer loyalty programs through the app.