Chef Lieberman helps Walmart promote Great Value

Chef Dave Lieberman is the star of a new video series on Walmart.com that offers tips on preparing meals using the retailer's Great Value brand. The move is part of the retailer's effort to draw attention to its newly relaunched store brand.

The videos, found at http://www.walmart.com/catalog/catalog.gsp?cat=1044719, focus on a particular Great Value product, such as frozen berries, and features Lieberman using the product to create various meals. In addition, visitors can print out recipes and get other information about the Great Value line.