Primero Hispanic initiative for Sears

HOFFMAN ESTATES, Ill. Sears has launched the PRIMERO Hispanic Heritage Scholarship and bilingual, social networking education website in celebration of Hispanic Heritage Month Sept. 15 – Oct. 15.

The PRIMERO scholarship awards up to $10,000 toward college costs for those who are "first" in their family to attend college, as well as those continuing the family's tradition of attaining a higher education. Students and their parents can also learn about the college planning process via the PRIMERO Hispanic Heritage Scholarship site, www.shcprimerobeca.com. SHC also offers a scholarship to associates of Sears, Kmart, Lands' End and Orchard Supply Hardware.

The PRIMERO Hispanic Heritage Scholarship website is Sears’ first corporate social networking site focused on education. The website is an online destination for college planning, featuring special sections to demystify the process.