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Walmart lends a helping hand to Hispanics’ education


BENTONVILLE, Ark. Walmart is celebrating Hispanic Heritage Month Sept.15 – Nov. 1 by launching the "La Mejor Herencia es una Buena Educacion" national campaign.

 The campaign is designed to ensure that those still underserved receive information and assistance necessary to gain access to a higher education. The campaign includes TV, radio, print and online advertising, enhancement of and education-focused Walmart foundation grants. functions as a portal for parents and students interested in pursuing a college degree. Information and tools related to standardized tests and college placement exams, scholarship and financial aid, steps on choosing a college and tips on writing admission essays can be found in both English and Spanish. The site will be accessible throughout the year.

In addition to these programs, Walmart's other Hispanic Heritage Month initiatives include a partnership between Sam's Club and the U.S. Hispanic Chamber of Commerce to assist small business owners interested in strengthening their businesses. The nationwide contest, "Como Si," will award 10 winners with a visit to Sam's Club corporate headquarters in Bentonville, Ark. to learn practical tips on incorporating technology into their businesses, while improving their bottom line. The contest runs from Sept.15 to Oct. 15.

Please visit for more information.

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