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Digital Marketing

  • Toys'R'Us, Shaq team up to bring toys to needy children

    WAYNE, N.J. — Toys"R"Us has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. The company has once agained teamed up with Shaquille O'Neal to encourage customers to "Give Back with Shaq."

  • Webinar Today: Customer centricity at Chico's FAS

    New York -- Learn how Chico's FAS is staying ahead of the information evolution and providing personalized customer interactions at a Chain Store Age webinar on Thursday, Oct. 18 ( 2 p.m. ET, 11 a.m. PT). Bob Murray, architect of Chico's Store Technology, will discuss such top-of-mind imperatives as loyalty, mobile, and seamless digital connections with the customer in the omni-channel market space.

  • Duck Tape launches contest to find next print

    AVON, Ohio — Duck Tape brand duct tape is inviting consumers to design the next Duck Tape print for the chance to win $5,000 and have their design seen nationwide.

    Designs drawn by hand or with digital editing software are welcome, and entries must be created using one of the Duck Tape design templates found on the Facebook contest tab to be considered.

  • Adidas transforms window shopping with digital storefront

    New York -- More and more retailers are using digital technology to enhance the physical store experience and engage customers. In the latest example, Adidas has taken window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones, making it easy to shop at any time without an app or scanning various QR codes. Consumers shopping for the latest fashion items are using time during a six-week pilot test at the Adidas NEO Label store-front in Nürnberg, Germany.

  • Walmart touts e-commerce moves at annual meeting

    Neil Ashe, president and CEO of global e-commerce was clearly the most excitable person on stage Wednesday at Walmart’s 19th annual analysts' meeting. And for good reason.

    Walmart created its global e-commerce group two years ago and Ashe joined the company back in January. Wednesday was his first opportunity to participate in the company’s annual analysts’ meeting and he made the most of it, slipping in a first ever reference to Walmart’s online revenues that now total $9 billion.

  • Staples offers big holiday solutions for small business

    FRAMINGHAM, Mass. — Staples is making it easier for small businesses and consumers to get ready for the holiday season with its online holiday center.

    According to the company, this year's Staples Holiday Center includes an expanded product assortment with more gift ideas than ever as well as recipes and homemade crafts.

  • Alliance Data signs multi-year renewal agreement with Crate and Barrel

    Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a multi-year renewal agreement to continue providing the private label credit card program for multichannel home furnishings retailer Crate and Barrel.

    This year, in partnership with Alliance Data, Crate and Barrel introduced a rewards-based credit card that allows customers to earn rewards across all three brands: Crate and Barrel, CB2 and The Land of Nod.

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