Free shipping announcement not news

Not all information companies disseminate in press releases qualifies as news. Case in point this week is Target’s declaration that it is providing free shipping on more than 100,000 items to customers who spend more than $50. That offer, along with one involving a 15% price reduction on furniture orders of more than $125, have pretty much been in place all year. The free shipping message is more effective with consumers around the holidays, but it is also expected and really has become the cost of entry for retailers looking to be competitive online.