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Digital Marketing

  • Football players, Dick's join to support breast cancer awareness

    PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

  • Uniqlo to open first West Coast flagship in San Francisco

    SAN FRANCISCO — Fast Retailing will open its first West Coast Uniqlo flagship store in the Union Square neighborhood of San Francisco.

  • Men's Wearhouse teams with TheKnot.com

    Fremont, Calif. -- The Men’s Wearhouse and online wedding site The Knot Wedding Network announced Wednesday that Men’s Wearhouse will be the exclusive tuxedo provider for TheKnot.com.

    The new arrangement will give brides-to-be the opportunity to view and interact with Men's Wearhouse brand-name tuxedo merchandise at an early stage of the wedding planning process.

  • Target fires back in holiday toy competition

    Target this week entered the seasonal fray dominated so far by Walmart and Toys "R" Us attempting to outdo one another with announcements about their layaway offers, product reservation programs and top toy lists.

  • E-commerce shines some light on dim Wet Seal sales

    FOOTHILL RANCH, Calif. — The Wet Seal reported that total sales declined 9.9% to $48.3 million for the month of September. Comparable-store sales fell 12.7% compared with same-store sales that were essentially flat last year.

    E-commerce sales, which increased 15% for the month, were a bright spot for the company.

  • Survey: CFOs predict 5.9% increase in 2012 online sales

    Chicago -- Survey results released Tuesday by BDO USA revealed that 51% of retail finance chiefs foresee a 5.9% increase in online sales for full-year 2012.

    That compares to 4.1% and 4.5% expected increases in same-store sales and total sales, respectively.

    The BDO Retail Compass Survey of CFOs, which examined the opinions of 100 CFOs at leading retailers located throughout the country, found that CFO sentiments were conservative compared to last year, when the respondents predicted 11.9% online sales growth.

  • Shop.org: Online sales expected to grow 12% over last year

    Washington, D.C. -- Shop.org’s holiday 2012 online sales forecast, released Tuesday, expects sales to grow 12% over last holiday season to as much as $96 billion. Last year, according to the Dept. of Commerce, e-commerce sales grew 15% during the months of November and December.

  • Marketing consulting firm names EVP

    WESTPORT, Conn. — Etailing Solutions, an integrated online sales and marketing consultancy, has named Brian Cohen as EVP, general manager.

    Cohen most recently led the Digital Shopper Marketing practice at CatapultRPM. Part of the Hyper Marketing Inc. network, Etailing Solutions provides consumer goods companies with data services/insights, strategy development, sales support and visual merchandising.

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