Schlotzsky’s selects in-store marketing solution

Atlanta Fast-casual dining chain Schlotzsky’s has implemented an in-store marketing solution from Synq Solutions.

The partnership will help the restaurant company leverage its local store marketing capabilities, as well as its full suite of QSR and fast casual marketing solutions, which include production, printing, fulfillment and shipping.

With Synq’s’ Web-based local marketing portal, franchisee- and corporate-owned operations will have the option to customize marketing pieces. The system incorporates brand, creative and legal standards so that marketing initiatives can be quickly executed.

“Synq’s online template software, POP production and fulfillment services offer Schlotzsky’s restaurants the ability to easily create, order and coordinate local and national promotion campaigns,” said Schlotzsky’s sr. director of creative services, David Sherby. “A single source for marketing and POP materials also helps us keep costs down and branding standards in line across our system.”

Schlotzsky’s will use Synq’s Intelligent Profiling system to eliminate unnecessary printing and delivery costs.