Wal-Mart announces more toy price cuts

Bentonville, Ark. Wal-Mart has announced 100 additional price cuts on toys to help shoppers save on holiday spending.

The prices of more than 100 toys will be rolled back this week in stores and online -- many at an additional 20% and 30% savings, and will last through the Christmas shopping period.

This new savings effort is in addition to the chain’s 100 toys for $10 pricing previously announced.

According to Wal-Mart customer research, more than 50% of moms aspire to have all their holiday shopping completed by Thanksgiving. In addition, half of these moms say they will purchase toys as part of their gifting plans.