Target launches scannable mobile coupon program

Minneapolis Target said it is first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones.

“At Target, we know that mobile phones are an integral part of our guests’ lives, and mobile coupons are just another way we’re providing convenient, on-the-go shopping solutions,” said Steve Eastman, president of Target.com.

Guests can opt-in to the program on their PC at Target.com/mobile, on their phone at m.target.com or by texting “Coupons” to 827438 (Target). After opt-in, guests receive a text message with a link to a mobile Web page that contains multiple offers, all accessible through a single bar code. Offers are single use and expire on the date listed.

In addition to using the new mobile coupons, Target guests can access their Target Mobile GiftCards, view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of great deals -- all via their mobile phones.