Christopher & Banks Corp. launches multichannel loyalty program

Minneapolis Christopher & Banks Corp. has launched its “Friendship Rewards” loyalty program across its business of 800 plus retail locations and two e-commerce sites.

Friendship Rewards is a point-based program that offers shoppers rewards on purchases across all channels. Members will be rewarded with invitations to exclusive sales and events and beginning in May, they will receive complimentary shipping on all of their online purchases.

“Friendship Rewards allows us to offer a more valuable shopping experience for our customers, or better known to us as our 'friends,'" said Lorna Nagler, president and CEO. "We have always had a strong, dedicated following of customers and this program was specifically designed to recognize and reward them for their loyalty."