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Digital Marketing

  • Tiffany & Co. launches site on Tumblr

    New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

  • Chase: Cyber Monday online sales up 22% from last year

    New York -- Cyber Monday continues its importance, driving a nearly 22% increase in year-over-year online sales, Chase reported Tuesday as part of its latest Holiday Pulse report. Monday sales beat Sunday, the next highest day, by a margin of 26.7%.

  • Building Relationships

    Loyalty programs may be commonplace across the retail industry, but few are capable of rewarding members on a personal level. Société de transport de Montréal (STM) may not be a retailer, but retail chains can learn a valuable lesson from how the transportation company rewards individual consumers for their loyalty.

  • Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off

    NEW YORK — On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.

  • Focus on: Mobile Retailing

    By many accounts, Walgreens is already a mobile retailing veteran. But eager to keep its service exciting and valuable, the drug store chain recently added a new product-mapping service within its mobile strategy.

    Walgreens began its mobile journey in September 2009, when it launched an app designed to “improve the way our customers interact with us,” explained Tim McCauley, senior director, mobile commerce for Deerfield, Ill.-based Walgreens.

  • Amazon kindles the holiday fire

    SEATTLE — It’s no surprise that on the heels of record-breaking Cyber Monday sales, heavyweight Amazon reported record sales of its popular Kindle devices.

    Cyber Monday 2012 proved to be the biggest day ever for Kindle sales worldwide, cementing the top four spots for Kindle e-readers and Kindle fires on Amazon’s worldwide bestsellers list. The Kindle devices have held the top four spots since their launch nearly three months ago.

    To celebrate Cyber Monday, Amazon.com offered the Kindle Fire for $129.

  • Dollar General announces new mobile apps

    Goodlettsville, Tenn. -- Dollar General announces its new mobile applications for iPhone and Android smartphones that include sales ads, store locations, coupons and more.

    “Many of our shoppers use mobile phones for shopping and to make purchasing decisions,” said Todd Vasos, Dollar General’s executive VP, division president and chief merchandising officer. “We’re making shopping at Dollar General simpler for our customers by making ads and information available at the touch of a button on their mobile phone.”

  • Dollar General tackles Cyber Monday

    GOODLETTSVILLE, Tenn. — Capitalizing on its Thanksgiving and Black Friday sales, Dollar General has tackled Cyber Monday with the launch of a new mobile app for iPhone and Android smartphones.

    The mobile app will offer shoppers sales ads, store locations, coupons and, of course, exclusive Cyber Monday deals available online. Shoppers will also be able to use Dollar General’s free Quick Response scanner to access upcoming sales and unlock additional savings, as well as connect with the retailer on Facebook, YouTube and Twitter.

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