Capturing the Twi-hards

Target is looking to take a bite out of the "Twilight" competition, by offering its selection of exclusive merchandise and promoting all things "New Moon" on its Web site.

The retailer, like Walmart, is offering its own "exclusive" DVD version of The Twilight Saga: New Moon along with clothing, toys and other items related to the popular film.

Target stopped at going the length Walmart has to garner Twilight fans. Walmart is featuring limited-time "Twilight Saga Shops" in its stores that, in addition to including the DVD and themed merchandise, showcases food and other items to complete a movie viewing experience.