Jones Lang LaSalle Retail launches retailer support program

Atlanta Jones Lang LaSalle Retail said Wednesday it has kicked off a program that partners with retailers to attract customers through initiatives that include signage, seasonal marketing promotions, special events and digital media programs such as social, mobile and Web promotions.

“While the economy is slowly improving, mall managers are still working harder than ever to ensure a successful operation and that means helping retailers drive sales,” said John Bemis, executive VP leasing at Jones Lang LaSalle Retail. “We are providing this unique service to retailers for free as we know and understand the challenges they face, especially in this precarious economic climate.”

Jones Lang LaSalle Retail’s 79 million-sq.-ft. retail portfolio consists of more than 300 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers, transportation terminals and over 6,000 retail ATM's and bank branches across 49 states.