Digital Marketing

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

The holiday saw the launch of major consoles, and multichannel videogame retailer GameStop is looking to capitalize by declaring 2014 to be the “Year of Gaming.”

The retailer is offering select items, including console bundles, games and consumer electronics, on sale hoping to lure gamers who didn’t get everything they wanted during the holiday or are looking to use holiday gift cards. The sale runs from now through Sunday, Jan. 5.

Chelsea Handler has teamed up with 7UP Ten to challenge Americans to stop depriving themselves of the things they love in the new year.

The bestselling author and host of late-night TV show, “Chelsea Lately,” and the soda line are launching a series of videos that consumers can view and share with friends.

A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

When U.S. retailers launch global e-commerce efforts, they often start with countries that have a long-standing trade history with America. Shipments to Canada are soon followed by expansion into the United Kingdom, Australia or other English-speaking areas.

Some organizations stick with this strategy — where few barriers to entry, cultural similarities and overall market understanding provide for a “safe” selling environment.

New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.

That not good news for retailers under relentless pressure to generate store traffic with all manner of urgency oriented promotions such as the ubiquitous one-day sale or other types of limited duration activities.

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.