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Digital Marketing

  • Neiman Marcus launches contest on Facebook

    Dallas -- Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

    Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

  • Kohl’s announces partnership with designer Derek Lam

    Menomonee Falls, Wis. -- Kohl’s Department Stores has entered into a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection. The retailer said the upcoming collection will draw creative influence from the designer’s recent trip to Rio de Janeiro, Brazil.

  • Smuckers, Yamaguchi team up for photo contest

    ORRVILLE, Ohio — Smuckers brand Uncrustables has teamed up with Olympic Gold Medal Figure Skater, Kristi Yamaguchi, for the Unstoppable Family Photo Contest. The winner will receive $15,000 check toward an unstoppable family adventure and a year's supply of Uncrustables sandwiches.

    From now through Nov. 1, parents can go to www.uncrustables.com to submit a photo showing where their families enjoy Smucker's Uncrustables sandwiches in their unstoppable family adventures with a brief caption.

  • Dick's launches mobile app

    PITTSBURGH — Dick's Sporting Goods has launced a new mobile application for iPhone and Android smartphones.

    With the new Dick's Sporting Goods Mobile App, users will have access to all the benefits of the ScoreCard Rewards Program, the ability to locate Dick's stores in the area or make purchases directly from the app as well as be rewarded for engaging with the Dick's Sporting Goods brand on social media.

  • Target offers mobile coupons via Passbook

    MINNEAPOLIS — Target customers who receive the retailer's mobile coupons can now access them on their iPhone or iPod touch via Passbook.

    “We’re thrilled to bring our guests the ability to use Target mobile coupons via Passbook on their iPhone and iPod touch,” said Phil McKoy, VP Target.com and mobile experience. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”

  • Dick’s Sporting Goods launches mobile app

    Pittsburgh -- Dick’s Sporting Goods said Thursday it has launched a new mobile application for iPhone and Android smartphones.

    The new app gives users access to Dick’s ScoreCard rewards program, along with location services, social networking and mobile shopping capabilities. It also features built-in barcode scanner functionality, allowing shoppers to scan product and marketing QR codes in-store and access information including product description, news, price and user reviews.

  • Big Y gives birth to loyalty program

    SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers' bundles of joy with the launch of a new loyalty program.

  • Booz & Co. unveils shopping trends for 2012 holiday season

    NEW YORK — While holiday retail sales will remain flat or only slightly up from last year, emerging consumer buying trends will have significant implications for retailers, according to a new survey from Booz & Co.

  • Booze & Co.: Shopping trends for 2012 holiday season

    New York – Emerging consumer buying trends will have significant implications for retailers this holiday season, according to a new survey from Booz & Co.

  • Walmart launches 'Golden Spark' promotion as part of hunger awareness campaign

    BENTONVILLE, Ark. — Walmart has launched part of its Fighting Hunger Together fall initiative to provide meals to communities in need.

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