Staples to change logo, tagline

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.



Social fans and followers can join the "What the L is going on at Staples?" conversation by using the hash tag #WhatTheL. On Jan.9, Staples will swap out the bent staple in the logo with a range of products beyond office supplies, from cleaning products to technology to breakroom snacks. The company is also launching a new tagline, “Make more happen.”



"Make more happen highlights how Staples is reinventing itself to provide every product businesses need to succeed," said Shira Goodman, executive VP of global growth at Staples. “We're adding thousands of new products every day. Our expanded product assortment appeals to businesses across a wide range of industries, from medical and restaurants to professional services and retail."