GE leverages four-legged mascot to entice Millennials

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.



Participants in the Search for Artie sweepstakes visit the GE Appliances website and try to find Artie on select Web pages. They can also answer a multiple-choice question to be entered for a chance to win a $250 gift card as well as a grand prize of a GE Artistry Series appliance suite and $5,000 cash. The suite includes a refrigerator, range, dish washer and over-the-range microwave.



The GE Artistry Series was created by Tomas DeLuna, a 27-year-old GE industrial designer who, according to the company, focused on appliance touchpoints that matter to Millennials, in areas where consumers interact most with the product.



There are three different ways to participate and receive entries into the sweepstakes. Each day, you have a choice of either:



Click here for details on how to participate and hints about where to find Artie on the site.