Digital Marketing

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

Groupon is offering last-minute holiday shoppers Grouponvelope and a digital gift voucher. With these new options, Groupon lets local merchants who do not have a gift card program reach customers who are looking for last-minute holiday gift ideas.

Pier 1 is touting the progress it’s made with its 1 Pier 1 omnichannel strategy, following financial results for the third quarter. Pier1.com continued to outperform the company’s expectations with increases in traffic and conversion, and representing more than 4% of total sales in the quarter.

Englewood, Colo. -- Shopkick has partnered with Sports Authority. All Shopkick users will earn "kicks" just for walking in, browsing special offers throughout the store, scanning products and making purchases at Sports Authority store locations.

“We are excited to partner with Shopkick nationwide,” said Mike E. Foss, CEO of Sports Authority. “Their innovative application engages our customers in a new and compelling way, offering added benefit to shop at Sports Authority.”

Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

Hickory Farms has launched a new website featuring faster page load times, easier navigation and improved search and checkout functions. Customers can shop on-the-go with the site's mobile- and tablet-friendly design.

In addition, running through Christmas Eve, customers can participate in Hickory Farms' Holiday Hunt Sweepstakes for a chance to win one of six daily instant prizes and be entered to win a $2,500 Visa gift card. Consumers can visit the Hickory Farms Facebook page daily to find the clue for that day's instant prize, which they will find on HickoryFarms.com.