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Digital Marketing

  • comscore: Strong weekend spending helps online sales exceed expectations

    Reston, Va. -- U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

  • L'Orèal gets connected with TV app launch

    L'Orèal USA has introduced a new app for owners of a device that allows them to use tablet-like apps on television through an Internet connection.

    The cosmetics maker announced the launch of OnBeauty, which it created under a partnership with Roku and Brightline. Roku created the app for users of connected TV, or CTV, and L'Orèal said OnBeauty would be the go-to beauty hub for CTV users. The app will feature a majority of L'Orèal USA's brands.

  • Survey: Post-holiday shopping looks strong

    Austin, Texas - A majority of consumers (79%) plan to shop the end-of-year sales after the holidays are over. In addition, a new survey from RetailMeNot and The Omnibus Company shows that nearly half of consumers (42%) report that they typically end up returning at least some gifts they receive for the holidays.

  • Holiday shoppers expect top holiday deals in December

    More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.

    The survey of 3,299 U.S. online shopping consumers shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).

  • Walgreens a destination for Christmas procrastinators

    Truly last minute shoppers will be able to visit the corner of happy and healthy this Christmas Eve and Christmas Day where Walgreens said most of its nearly 8,200 stores will be open.

    The company, which features “at the corner of happy & healthy” as its advertising tag line, said most stores will be open until midnight on Christmas Eve and its roughly 1,600 24-hour stores would stay open around the clock. On Christmas Day, most of the company’s non-24-hour stores will be open from 9 a.m. until 5 p.m.

  • Survey: Millennials want gift cards

    Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

  • Weekend spending drives better-than-expected sales

    U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

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