Digital Marketing

New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.

That not good news for retailers under relentless pressure to generate store traffic with all manner of urgency oriented promotions such as the ubiquitous one-day sale or other types of limited duration activities.

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

New York -- Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 32nd annual Retail Store of the Year Design Competition until Wednesday, January 8, 2014.

More than 20 competition categories are featured, including department stores, supermarkets, discounters, restaurants, convenience stores, specialty stores, service, sustainability and pop-up stores. This year, for the first time, the competition also includes the category of in-store digital innovation.

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

Razor USA said it set holiday sales records this year due to the surging popularity of a $399 ride-on product called the Crazy Cart that YouTube helped make a hit.
 

Reston, Va. -- Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. According to comScore Media Metrix analysis of U.S., desktop activity in November 2013, the retail categories of toys, consumer electronics, jewelry/luxury goods/accessories, department stores, mall, and fragrances/cosmetics all were among the top 10 gaining desktop site categories in November.

Dallas – Michaels Stores Inc., which has been privately held since 2006, is planning to launch an IPO in 2014. According to a regulatory filing with the Securities and Exchange Commission (SEC), private equity owners Bain Capital Partners and Blackstone Group will retain control of the retailer after the public stock sale.