Caribou Coffee launches new loyalty program

Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.



All Caribou Perks rewards will be available for use for seven days from the date that they are first received. Customers can view their rewards by signing into their online accounts. If customers are currently opted into the company's email or text communication, they will receive a notification when they have earned a reward and those rewards will be waiting for them at the register. Those who join the program and complete all the optional questions in their online profile will receive a free medium beverage of their choice



"After a successful pilot for Caribou Perks at select Caribou Coffee locations, we are excited to announce the full rollout of the new loyalty program," said Mike Tattersfield, president and CEO of Caribou Coffee. "Our guests are extremely loyal and passionate about our product offerings, and so we are thrilled to be able to reward them for simply being our fans. We believe this program will enhance the guest experience and is the perfect complement to our premium menu items and warm coffeehouse environment."