Digital Marketing

Twentieth Century Fox Consumer Products launched an e-commerce initiative involving brand specific shops for some of its most popular properties.

The online shops will roll out over the course of the year and are intended to offer a more engaging user experience for consumers. For example, the online shops for Fox properties such as New Girl, Glee, American Dad and Family Guy will feature product as well as the ability to view content and interact with the brands via social media.

PARIS — Beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

 "This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI,  announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.

89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4. 

BOULDER, Col. — H&M is the fashion retailer that consumers reported visiting for the first time most often, followed by Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21.

That’s according to a survey of 4,000 consumers by Market Force Information, a global customer intelligence solutions company, which found that 39% had tried a new retailer in the past three months, an increase from 32% in 2011 and 14% in 2010.  

NEW YORK — Barnes & Noble is giving away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.

The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

LOS ANGELES — U.K.-based Tesco has lost up to $2 billion in its failed Fresh & Easy California venture, according to a report by the Los Angeles Times — Tesco had placed the troubled grocer on the sales bloc in December following the departure of Fresh & Easy CEO Tim Mason. 

The retailer's struggles can be traced to labor unions and an ambitious investment into an 850,000-sq.-ft. distribution center that placed pressure on the 200-store chain to expand rapidly, according to the LA Times report. 

New York -- Barnes & Noble announced on Friday that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.

The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.
 

New York -- Starbucks Coffee Company on Friday offered an online coupon though Groupon Inc., Bloomberg reported. It is the first time the chain has had a Groupon offering.

For $5, customers received a printable gift card to use in Starbucks’ stores for $10, according to the report.  

New York -- Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.