89 Degrees to highlight cross channel engagement at Demandware conference

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.

89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4.

This session will focus on the benefits of creating integrated, cross-channel loyalty strategies that engage customers at every touchpoint with a seamless brand experience. By engaging with customers across channels, businesses can build the coveted 360° relationship that ensures loyalty.

“Your customers are shopping in every channel these days, but one thing remains constant: they like to be rewarded for their loyalty,” said Arthur Sweetser, chief marketing officer at 89 Degrees. “Loyalty programs are adding to the overall brand experience and social media are playing a role in this as well. Our conference co-presenters, 89 Degree clients Fila and Crabtree & Evelyn, are great examples of how to take advantage of today’s loyalty opportunity by delivering a cross-channel marketing experience that attracts customers and keeps them coming back.”