Digital Marketing

New York -- Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

The retail and shopper marketing firm Integer Group, an Omnicom company, made three key hires to bolster its efforts in the omnichannel world.

Integer said it filled three positions within its Retail Arts Lab which it described as a physical and virtual space where the retail environment is being transformed by intersecting shopper behavior and emerging technologies.

Finish Line chairman and CEO Glenn Lyon said the company’s successful execution of its consumer-centric omnichannel strategy drove solid gains in its core business and that growth initiatives contributed meaningfully to its record full-year revenue and profits.

The company reported net income of $42.75 million during the fourth quarter, up 28% from $33.47 million in the year-ago period. Net sales climbed 17% to $518.87 million from $442.68 million and same-store sales increased 6.3%.

Oak Brook, Ill. – McDonald’s is offering free McCafe coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants. To kick off the two-week campaign, McDonald's will host "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country.

Columbus, Ohio – Lane Bryant opens two new stores in Marlton, N.J., and Odessa, Texas on March 28. The New Jersey store is located at Willow Bridge Plaza and the Texas store is located at Chimney Rock.

Lane Bryant operates 775 stores nationwide and also operates an e-commerce site.

New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

Dallas -- Alliance Data Systems Corp announced that its retail services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services for women’s fashion online and catalog retailer Venus.

Predominantly an online soft-goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

New York – Beauty shoppers take word-of-mouth recommendations more than any other medium. According to a new survey from Tremor Video, about half of beauty shoppers buy to replenish their supply, while many shoppers are in-market because they’re looking to try a new product.