Goldfish brand swims with e-commerce stream

NORWALK, Conn. — Pepperidge Farm has launched a new website that will enable customers to create personalized packages of its Goldfish brand crackers.

The site offers users an array of fun options to personalize Goldfish packages. Users can add their own photos and custom messages, and even pick their favorite Goldfish cracker colors to create special combinations.

With special themes rolling out to coincide with major holidays, consumers have many ways to enjoy a Goldfish My Way experience. Consumers can choose from a 4.5 ounce customized gift box, 1.0 ounce customized party favors, or single-serve themed party cups. The site, www.GoldfishMyWay.com, is easy to navigate, and the high-quality packages are guaranteed to spread smiles during holidays, birthday parties, school and sporting events and every occasion in between.

"We love spreading smiles through the iconic Goldfish brand," said Jared Konstanty , SVP general manager snacks. "It's our pleasure to bring new ways for our fans to engage with the product and personalize the way they enjoy their favorite crackers, and we are so excited and honored to be part of people's celebrations throughout the year."

The Goldfish My Way e-commerce experience was developed in strategic partnership with True Action, who collaborated with its eBay Inc. partners, Magento, GSI Commerce and PayPal.