Digital Marketing

COLUMBUS, Ohio — DSW Inc. has launched Luxe810.com, a new website located at dsw.com/luxe810 that offers top luxury brands at up to 50% off. The Luxe810 assortment includes shoes, handbags, jewelry, and other accessories for men and women.  Among the brands featured on the site are Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci, Giuseppe Zanotti and more. 

BENTONVILLE, Ark. — Walmart has launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

AUSTIN, Texas — Online coupons site RetailMeNot.com has launched a new online magazine, The Real Deal by RetailMeNot. As the editorial voice of RetailMeNot.com, the lifestyle daily delivers shopping, fashion, beauty, parenting, personal finance and seasonal advice to help consumers get more for their money, so they can get more for their lives.

New York -- More than half (53%) of industry leaders believe that improving customers’ retail experience is essential to creating a successful mobile payments scheme, according to a recent survey by SAP.

The study, SAP’s third consecutive GSMA Mobile World Congress survey, found that the “secret sauce” for creating a better retail experience includes POS services such as near-field communication (28%), facilitating universal acceptance of mobile payments (25%) and location-based point-of-sale offerings (24%).

Bentonville, Ark. -- Wal-Mart Stores on Thursday launched a new section on its website dedicated to products from small, women-owned businesses around the world.  

More than 200 items from 19 businesses in nine countries are featured in the new "Empowering Women Together" section of Walmart.com. The launch comes a day before International Women's Day.

NEW YORK and MINNEAPOLIS — Target has teamed up with Fast Company to launch Co.Labs & Target Retail Accelerator, a contest for developers to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers' efforts on its new technology vertical Co.Labs.

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

DODGEVILLE, Wis. — Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement, the company said.  

The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.

New York -- Fast Company magazine and Target are sponsoring a competition, the Target Retail Accelerator, that will award $75,000 to a developer who creates the best new mobile app or mobile website for the retailer.  

Fast Company will chronicle the developers' efforts on the website of its new technology vertical Co.Labs.