Digital Marketing

Here’s an interesting take on pop-up stores by Felicity Pogson, associate design director, interiors, Dalziel & Pow, London:

Beaverton, Ore. -- Digimarc Corp. announced that Costco Wholesale Corp. is using the Digimarch Discover Intuitive Computing Platform (ICP) to embed transparent digital watermarks in editorial and advertising content connected with The Costco Connection starting with the April issue.

Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.

BEAVERTON, Ore. — Costco Wholesale Corp. has engaged the services of Digimarc Corp. to create a more interactive experience for the readers of its monthly magazine.

BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

SAN FRANCISCO — Google has launched its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."

Worthington, Ohio -- Three high-profile big-box retailers received high marks for their mobile experiences, according to a survey by Prosper Insights & Analytics. In fact, among mobile users, 28.9% have used their mobile devices to shop at Walmart, 27.7% at Target, and 22% at Best Buy.

DEERFIELD, Ill. — Walgreens has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels.