Digital Marketing

Bumble Bee Foods has selected celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres is a leading figure in today’s “Latin kitchen” movement and creator of the brand and website the Kitchen Doesn’t Bite.

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

Average spending per person is forecast to decline this Easter despite pent up demand from a long cold winter, according to new consumer research from the National Retail Federation.

Atlanta -- Miller Zell has named James Warner VP of digital innovation, responsible for driving integrated experiences, digital brand engagements and relevant technology solutions into the overall shopper journey.

Previously Warner worked with W3 Design, Momentum Worldwide and Moxie Interactive, where he led consumer-centric design and technology development for tier one retailers and global brands such as Coca-Cola, Nokia, Verizon, Red Bull North America, American Express, 20th Century Fox and Nike.

Washington, D.C. -- The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.

L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

Oxford, U.K. -- Vuzix Corp., a U.K.-based supplier of video eyewear and smart glasses products, and Vision Smarts, a Belgian company that develops, distributes and supports software libraries for image recognition and real-time video analysis, have created a custom built-version of the “pic2shop” application specifically for use with the M100 Smart Glasses.