Barnes & Noble in Nook Simple Touch e-reader giveaway

New York -- Barnes & Noble announced on Friday that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.



The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.



Launched in 2011, the Simple Touch e-reader has been struggling to find an audience as consumers shift toward use of tablets, according to industry analysts.