Digital Marketing

New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.

Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.

Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity.

Denver -- A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

MENOMONEE FALLS, Wis. — Kohl’s has appointed Starbucks executive Michelle Gass to the newly created position of chief customer officer. She will report directly to Kohl’s chairman, president and CEO Kevin Mansell.

Gass, who joins Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.

IRVINE, Calif. — Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation, in which participants are encouraged to upload to its site a video or photograph celebrating their fathers accompanied by a personal story of appreciation.

San Francisco – Pinterest, the social sharing network that many retailers use to promote products, is allowing users to share more information with their pins. Pins may now include data such as pricing, availability and where to buy products, recipe information and detailed information about movies.

So far, retailers including Home Depot, Anthropologie, eBay, Neiman Marcus, Nordstrom and Wal-Mart are partnering with Pinterest to make more product information available on pins originating from their e-commerce sites.

Lewisville, Texas – Today’s shoppers are more price-conscious and in search of deals than ever before, according to a new study from digital rewards provider Parago.

By George Hoffman, [email protected]
 

San Francisco – Target opened a new Technology Innovation Center in San Francisco, on May 20. The center, located in shared space with the digital marketing agency SapientNitro, employs about 20 people, including some shared SapientNitro employees. Target will use the center to develop mobile and e-commerce services, allowing it to better compete with online-savvy rivals such as Amazon.com.

NEW YORK — D’Agostino Supermarkets is partnering with online discount provider Aisle50 to offer exclusive deals and discounts on national, local grocery and consumer packaged goods brands.

CAMBRIDGE, Mass. — Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient. The solution will allow Men’s Wearhouse to capture data across consumer touchpoints and use predictive algorithms to target customers with individualized email messaging.