Digital Marketing

New York -- Internet scrapbooking cite Pinterest Inc. is expanding its efforts to allow advertisers pay to more prominently display their pins, the San Francisco-based company announced in a blog past on Monday.

The company said it is working with a small group of brands to roll out a paid test in its search and category feeds. The group includes Target, Gap, Old Navy, Banana Republic, and Lululemon Athletica.
 

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

Irving, Texas - Michaels has launched its new “inspirational” arts and crafts site that offers 24-hour shopping on any computer, tablet or smartphone. The new site offers project ideas and one-click shopping lists for projects.

It also features "Favorite Pins" – projects and products that are trending on Pinterest from Michaels.com. During the launch period, Michaels.com will feature 21 days of hourly, daily and weekly online specials.

Woodland Hills, Calif. — NewMark Merrill Companies has announced that Heather Danko and Danielle Bovard have received the Certified Marketing Director designation from the International Council of Shopping Centers.

The CMD designation is awarded for expertise in multiple disciplines including marketing management, research, marketing plan implementation, public and community relations, advertising, and media buying.

Bebe stores cited various factors, among them severe weather conditions that caused 136 store closures, the shuttering of 19 unproductive stores and the timing of Easter in late April, as contributing to its 17.2% net sales decrease in the third quarter from the prior-year quarter.  

Net sales dropped to $93.5 million from $112.9 million for the third quarter a year ago. Comparable store sales for the quarter decreased 5.7%. The sales decrease, according to the company, was also fueled by one fewer retail week in January in the current fiscal year.

Littleton, Mass. - Dover Saddlery, Inc. reported a net loss of $543,000 in the first quarter of fiscal 2014, virtually flat with the $538,000 net loss reported in the first quarter of the prior year. Total revenues for the first quarter of 2014 increased 9.4% to $19.7 million, from $18 million achieved in first quarter 2013.

Dover Saddlery plans on opening four to six new stores during fiscal 2014.

American Express has revealed the winners of its “Epic Everyday Getaway” contest. More than 7,000 Americans submitted snapshots and selfies along with a short story describing their favorite every moments with the aptly named hashtag #EveryDayMoments.

Each winner and a guest will get their own “VIP” treatment when they head to New York June 18-21, for a three-day trip that includes:

New York -- Xcel Brands announced the launch of the first Isaac Mizrahi New York e-commerce website, IsaacMizrahi.com.

Phase one of the user-friendly website will offer a wide array of Isaac Mizrahi New York product offerings including women's sportswear, dresses, footwear, handbags, eyewear, watches, tech accessories and fragrance. Additionally, a dedicated section of the website will consolidate the brand's recent social media feeds, providing a view into what inspires Isaac's style.