Digital Marketing

San Francisco - Swift Communications, a multi-platform publisher based in Carson City, Nevada, is making a strategic investment in Engage3, a retail intelligence and digital marketing solution provider. The two companies are also working together to identify retailer and supplier partners in the markets Swift serves to drive additional consumer value.

The amount of the investment, which closed earlier this month and will be used to expand the features of Engage3’s solutions, was not released.

New York – Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook. On May 16, the retailer began running video ads using Facebook’s auto-play feature on the mobile newsfeed in its iPhone app.

The ads appear at the top of the newsfeed and start playing when the user scrolls down. If clicked, they become full-screen size and audio turns on. Users are allowed to like, share and/or comment on the ads.

Miami – Burger King Corp. is preparing a new marketing slogan, “Be Your Way.” The new slogan, which appeared in an online video in April 2014, will be featured in a TV ad for the first time on May 26.

New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.

L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”

Based on the insight that beauty is one of the most “Googled” topics in the world — with about 4 billion searches a year — the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customization and interaction with their brand.

Shelfbucks, a leading iBeacon promotion platform for retail stores, has appointed retail industry veteran Bill Martin, founder of ShopperTrak, as chairman of its board of directors.

Martin will oversee Shelfbucks' growth in the retail sector, guiding the company's strategic planning, operations and marketing efforts.

Irving, Texas - Texas-based lighting retailer IMW Internet Ventures LLC is opening its new online store at CedarParkLighting.com. CedarParkLighting.com offers a variety of lighting solutions and plans to continually update its inventory as new items are introduced.

Office Depot has integrated its Office Depot and OfficeMax brands by launching on Sunday a single, combined insert offering savings on products and services being offered at both retail banners.

The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.