Sprite recruits LeBron James for Twitter contest

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.



Through the Sprite 6 MixTM by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience. James will select one game-changer to receive a $50,000 grand prize. The contest marks the launch of Sprite 6 Mix by LeBron James, a limited-edition flavor of Sprite created in partnership with the basketball star. Sprite 6 Mix is available nationwide in convenience retail stores.



People ages 18 to 30 can enter by creating a YouTube video. The video should be between 90 and 180 seconds long and showcase participants’ passion and aspirations within their fields. After completing their videos, participants must post the YouTube URL on Twitter with the hashtag #ChangeTheGame. Each video will be judged for creativity, originality, quality of submission and the entrant’s plan to use the $50,000 prize.



“Over the years, LeBron James has proven himself a great role model by changing the game on the court and off,” said Kimberly Paige, associate VP, Sprite Brands, The Coca-Cola Company. “Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, we look forward to joining LeBron and rewarding individuals who relentlessly pursue their passion and thirst for success in their craft. We can’t wait to be inspired by some very creative video submissions.”



Before James selects the ultimate winner, a judging panel from Sprite will select four finalists and provide each with a game-changing learning experience tailored to his/her respective field. The learning experiences include a mentoring session with a civic leader for the community involvement finalist; a meet-and-greet with a record label executive or an opportunity to attend a performance for the music finalist; a mentoring session with a business executive for the entrepreneurial finalist; and the visual arts finalist will have the opportunity to display his/her work on Sprite.com and on a custom Sprite item.



To enter, YouTube videos must be posted to Twitter no later than midnight Eastern time June 1. Each entrant is limited to one submission per field. Submissions may not contain brand names or trademarks other than those owned by Sprite, nor may they contain material that violates or infringes on the rights of another. For a complete list of contest rules, please visit Sprite.com/change-the-game.